I’ve been working as a designer in the digital design field from 2014. I designed numerous products on the desktop and mobile environment. I enjoy logical, and systematical design in my work. I'm specialized in creating key visual concepts, building a design system, and improving user experience for digital products. I’m keen on digital typography, and type design.

Design Skills


UI, UX Design, Type Design, Motion Design, 3D Graphic Design
Figma, Sketch, Principle, Adobe Programs inkl A.E, and 3D Tools.


2018 – 2020

2018 – 2020

2018 – 2019

2009 – 2014

Basel School of Design HGK FHNW, Switzerland
Master of Advanced Studies, Graphic Design

University of Illinois at Chicago, United States
Master of Design, Graphic Design

Schule für Gestaltung Basel, Switzerland
Schriftgestaltung, Type Design Course

Dongseo University, South Korea
Bachelor of Design, Industrial Design

Work Experience

2021.02 – Present

2020.02 – 2020.09

2017.12 – 2019.12

2017.09 – 2017.12

2014.07 – 2015.12

Carl Zeiss AG, DE
Visual Interaction Designer

Cloud based Machine Learning Image Annotation Tool

Key Visual Design, Design System, GUI Design

Project with Mckinsey & Company

Basel School of Design HGK FHNW, CH
App Designer (Researcher)

Diagnostic and therapeutic instrument for patients with aphasia, collaborate with Universitätsspital Basel (The University Hospital of Basel, Switzerland)

KJM & Co. (Digital Development Agency), KR
UI/UX Designer (Full time 12m / Part time 12m)

National Rehabilitation Center
(Medical Sign Language Dictionary, Website Design)

Seoul National University
(College of Social Science Website Design, , Responsive Web)

+10 more projects about web & mobile app services

Epikar Inc. (Automotive Start-up), KR
UI/UX Designer (Full time)

Volkswagen Car-Sharing Service

Benple Inc. (IoT Start-up), KR
UI/UX Designer (Full time)

IoT Smart Exhibition Service, Mobile App

2014 Seoul Citizens Hall Exhibition IoT Service

2014 Seoul Design Festival, Seoul Design Spot

2015 National Gyeongju Museum Special Exhibition

2015 Apple Inc. Enterprise Mobility Conference Brief Application

2015 Seoul Seodaemun Museum of Natural History IoT Service Design

+ 7 more projects about web & mobile app services



Jingyu Lee
81379 Munich, DE

©2024, Jingyu Lee all rights reserved.
IG. @iamleejingyu